![]() ![]() Theending of the age of the jeepney undoubtedly marks a significant turning point in thePhilippines historical development. IntroductionThe jeepney culture that remains alive for five decades are no longer tenable. ![]() The objective of the study is toexamine what are the problems, benefits and what might be done toalleviate the jeepney industry in the country.Field of Study: Business, Entrepreneurship, Jeepney Industry and Transport1. ![]() There appear to be few articulated and carefullythought-out development strategies nor is there much evidence ofinternal business processes being reengineered to accommodate therequirements of jeepney presence. The industry areexperiencing great uncertainty with respect to long-term goalsespecially if what is currently happening is unstable, uncertainties aboutthe magnitude of jeepneys in the market, the cost and benefits, butstakeholders are willing to be involved in promoting the industry to itsmaximum potentials. 4 No.1 January 2008 Pp.68-84Lessons from Jeepney Industry in the PhilippinesCandy Lim Chiu *This paper reports on the empirical investigation of the perspective ofjeepney industry based on their actual experiences in the Philippines.These viewpoints were elicited during face to face, structuredinterviews lasting between 1.5 to 3 hours. International Review of Business Research PapersVol.
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