![]() In 1991, Geoffrey Moore wrote his first book “Crossing the Chasm” which explained that the problem many startups face in getting their product to the masses could be explained from the perspective of the classic product life cycle. If you’ve ever found yourself in this situation, don’t worry because fortunately there is a better, more specific and believable way to build a go-to-market plan. One of the best tools is the crossing the chasm framework by Geoffrey Moore. If you’re like most start ups, entrepreneurs and corporate intrapreneurs, your business plan is probably heavy on jargon about “maximizing shareholder value” by “pricing it competitively”, “partnering with 3rd party vendors” and filled with awesome sales forecast charts that vividly illustrate that if all you get is 1% of China to buy your product you’ll make a billions. ![]() Crossing The Chasm Concept Summary (scroll to end of article).Innovation Lessons from Steve Jobs and Apple.
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